Innovate or Die

If you do innovation right, then the extraordinary becomes the ordinary. ~ Jeff Bezos

Innovate or die, and there’s no innovation if you operate out of fear of the new or untested. – Bob Igar

“It’s really hard to design products by focus groups. … Some people say to give the customers what they want, but that’s not my approach. … (in other words, have a business model in which the customer wants what you give and not the other way around – that’s industry leadership).  ~ Steve Jobs

“Sometimes when you innovate, you make mistakes…” ~ Steve Jobs

“Innovation distinguishes between a leader and a follower.” ~ Steve Jobs